Posts Tagged ‘ads’

Monocle Monday: Monocle application by Idea Machine edition

January 11, 2010


Monocle is a simple search tool that puts a universal search field at your disposal. When you want search, you can choose from a number of engines to perform the search in different places. Monocle comes preloaded with engines for Google, Wikipedia, Windows Live Search and Yahoo! Search. You can easily add your own engines by performing an example search inside a web browser window in Monocle. (source)

This is in no way an endorsement of that Mac App. I have never used it and likely never will, as I have had the same phone since 2005 and will probably continue to have it until it literally falls apart in my hands because I have grown to believe that I, myself, am built-in obsolescence personified, and everything I learn to use and grow accustomed to must immediately fall out of human use and knowledge, so that I remain freakishly anachronistic in my understanding of technology.


Et tu, Bender, my metal and small and doesn’t judge me at all robot friend? Then you can all keep your fancy-dancy iPhones and droids, and be sure to bite our shiny metal asses.

I believe there is always a person like this in every group that is behind the crest of the trend by deliberate choice, a lone cowboy on an uneasy horse at the edge of the horizon, never quite part of the pack of trailblazers, always slightly at a remove from the rest of society just in case this next invention is that society’s downfall, and in this generation among those I am close to, I apparently have taken on that mantle. Mmm, Apocalypse Bean Soup — with hamhock, even? Wow, thanks, cowpoke! Just like I like it!

So, yes, I know nothing about this newfangled Monocle app folderol. I just like the ads, don’t you?

Super-breaking news: Kate Beckinsale and Zooey Deschanel in Absolut Vodka ads shot by Ellen Von Unwerth

December 3, 2009

There is nothing about putting this post together that I don’t like. Ellen Von Unwerth photographed Kate Beckinsale and Zooey Deschanel for the new Absolut Vodka campaign. Pics debuted yesterday. First look at what I can find of the ads so far, three photos of Kate Beckinsale have been released with drink recipes so far and one of Zooey D, will keep you updated if I find more as this story unfolds! Quotes below the ads are overwrought blurbs from the press release.


Kate Beckinsale photographed by Ellen Von Unwerth for Absolut vodka.

• Beckinsale channels the 1980s as she is inspired by the lime garnish that can work in many lightly-mixed drinks in the ABSOLUT Tonic Twist ad. A second look at the ad reveals details that the swirls initially hide and the turn table and records give a musical theme to the ambience.


Kate Beckinsale photographed by Ellen Von Unwerth for Absolut vodka.

• In the ABSOLUT Crush ad, Beckinsale is larger than life, walking through a Miami-like city, home of sunshine and oranges. “Crush” is another way of saying “squeeze,” for fresh-squeezed juice.

By the way, once I saved these for myself from various official channels, I edited and scaled them to be extra-large for you, so click through to save the big versions.


Zooey Deschanel photographed by Ellen Von Unwerth for Absolut vodka.

• In the ABSOLUT Cosmo ad, Deschanel adds a science-fiction flair to the traditional ABSOLUT® CITRON cocktail in a retro-hip yet modern lounge as she plays the role of a “cosmo”-naut.


Kate Beckinsale photographed by Ellen Von Unwerth for Absolut vodka.

• There are many versions of the Bloody Mary legend with all of them involving calling Mary’s ghost while chanting into a mirror. In the ABSOLUT Bloody ad, Beckinsale brings the character to life as a stylish and mischievous temptress – one who won’t be contained.

Man. Two of my favorite actresses, shot by my favorite photographer, advertising a beverage which gets you one of my favorite things (*whisper*: d-r-u-n-k).

This is truly a red letter day!