There is nothing about putting this post together that I don’t like. Ellen Von Unwerth photographed Kate Beckinsale and Zooey Deschanel for the new Absolut Vodka campaign. Pics debuted yesterday. First look at what I can find of the ads so far, three photos of Kate Beckinsale have been released with drink recipes so far and one of Zooey D, will keep you updated if I find more as this story unfolds! Quotes below the ads are overwrought blurbs from the press release.
Kate Beckinsale photographed by Ellen Von Unwerth for Absolut vodka.• Beckinsale channels the 1980s as she is inspired by the lime garnish that can work in many lightly-mixed drinks in the ABSOLUT Tonic Twist ad. A second look at the ad reveals details that the swirls initially hide and the turn table and records give a musical theme to the ambience.
Kate Beckinsale photographed by Ellen Von Unwerth for Absolut vodka.• In the ABSOLUT Crush ad, Beckinsale is larger than life, walking through a Miami-like city, home of sunshine and oranges. “Crush” is another way of saying “squeeze,” for fresh-squeezed juice.
By the way, once I saved these for myself from various official channels, I edited and scaled them to be extra-large for you, so click through to save the big versions.
Zooey Deschanel photographed by Ellen Von Unwerth for Absolut vodka.• In the ABSOLUT Cosmo ad, Deschanel adds a science-fiction flair to the traditional ABSOLUT® CITRON cocktail in a retro-hip yet modern lounge as she plays the role of a “cosmo”-naut.
Kate Beckinsale photographed by Ellen Von Unwerth for Absolut vodka.• There are many versions of the Bloody Mary legend with all of them involving calling Mary’s ghost while chanting into a mirror. In the ABSOLUT Bloody ad, Beckinsale brings the character to life as a stylish and mischievous temptress – one who won’t be contained.
Man. Two of my favorite actresses, shot by my favorite photographer, advertising a beverage which gets you one of my favorite things (*whisper*: d-r-u-n-k).
This is truly a red letter day!
The Thought Experiment 