Posts Tagged ‘Michael Elmgreen’

Liberated Negative Space o’ the Day: Prada Marfa

July 4, 2011


“Prada Marfa” by Michael Elmgreen and Ingar Dragset, via.

Prada Marfa is a permanent art installation near Valentine, Texas, USA. (Where Giant was filmed.) Erected October 1, 2005, it’s modeled after a Prada store, with all the needless shit inside it, but the door doesn’t work.

On the front of the structure there are two large windows displaying actual Prada wares, shoes and handbags, picked out and provided by Miuccia Prada herself from the fall/winter 2005 collection; Prada allowed Elmgreen and Dragset to use the Prada trademark for this work.

Prada Marfa “was intended to never be repaired, so it might slowly degrade back into the natural landscape.” Again — no repairs, so that “50 years from now it will be a ruin that is a reflection of the time it was made.”

It’s a commentary on, like, society. (Deep drag on clove cigarette.)

Three days after it went up, the artists’ lofty plan for Prada Marfa to naturally degrade in to the landscape with no interference or repair was shot to hell when vandals broke in, stole six Prada purses and 14 right shoes, and graffitied the outside of the building with the word “Dumb” repeatedly.

The graffiti was quickly covered up, the windows repaired, and security cameras went in to the installation’s handbags.

That’s a commentary on, like, society.