Posts Tagged ‘vintage ads’

May Flowers — Joanne Arnold, Miss May 1954

May 11, 2011

The lovely and talented Joanne Arnold, Miss May 1954, first appeared in Playboy’s March 1954 pictorial “Sex Sells a Shirt.”

Click to enlarge the shots and read the story, it’s actually a really interesting little piece with a kicky, fun insight in to 1950’s advertising. Far more risque than you might expect. The PR folks for Hartog were some skilled and creative dudes.

However. Please do not tell me to watch Mad Men.

I know it’s, like, all cool and retro and sexist and clever, but I just don’t feel like getting in to it. Yet I keep getting told to. Everyone wants me to watch it. I can’t swing my arms without hitting someone who’s saying, “E, you have to watch Mad Men. You’ll love it. Also, stop hitting me with your swinging arms.” I say, Never! to both!

Ms. Arnold was a hit with readers as the Hartog “keep your shirt on” girl, but Playboy did not pick her as Miss May because of that (they did feature her the following August, which we’ll get to). There was no such linear relation between her appearance in March and her gatefold in May. Two totally separate things, as it ends up.


Purchased from the Baumgarth Calendar Co.

The kind of wonky centerfold shot is, like the centerfolds from most of ’53-54, a purchased photograph. And, like Marilyn Monroe’s and several other of the first “sweetheart/playmate” gatefolds, the photograph was purchased from the Baumgarth Calendar Company.


The one on the right is hands-down my favorite.

I was sick of having no photographer credits on all the Baumgarth shots, and I wanted to know more about the John Baumgarth Calendar Co. so I took the light rail down to Googlytown.

I was hoping to find out specific names of photographers other than Tom Kelley, who did Marilyn’s picture, but when I googled “Baumgarth Calendar Company,” my own goddamned site was the second link. Also the fifth. I’m not the mayor of Playmate Googlytown — but apparently I’m something like an alderman. Frustrating.

Here’s what I know. The “company” was run out of Melrose Park, Illinois, a suburb on the west side of Chicago. However, not only can I find zero way to get in touch with the now-defunct company’s former employees, it turns out that besides the rare occasion of hiring a dude and arranging their own photoshoots, they also, like Hef in the first six months of Playboy, mainly purchased photos from private photographers.

The thing is, the centerfold picture could have been shot by anyone and the credit kind of doesn’t matter anyway. In May of 1954, the Playmates did not have names listed or anything like that.

Keep in mind, this was only the sixth issue of Playboy to even hit newsstands, and the magazine was still finding its feet.

Like a new struck foal stumbling around in the brave new world into which it has been thrust: Aww. The adorable, stumbly, delicate colt that we call “skin rag.”

Anyway. This particular month’s centerfold was, like, an isolated, anonymous picture. It’s possible no one at Playboy was even aware the model from the Hartog feature and cover had been the purchased photo of Miss May until a few months after the fact. They did know by the following August because they mention it in her second official appearance in the magazine, which I’m about to explain.

The rest of these gorgeous shots, however, come from a spread shot by superfly BAMF Peter Gowland entitled “Gowland’s Cool Pool.” The piece appeared in the August 1955 issue of Playboy, by which time the practice of credits had entered play and Ms. Arnold was cited as the model.


Scan of the article which accompanied the spread.

She also appeared as the cover model/mermaid for the same issue, a shot taken by Gowland and painted on and embellished for a little under the sea come-hither adventure.

This scan is of the newsstand edition; in the subscribers’ mailed edition, her nipples are not painted over, I have heard.

But SPEAKING of her nipples —

Ms. Arnold has a third nipple on the underside of her left breast. When I first read that I made a loud, “Pfft” noise of disbelief, and, browsing through my pictures, thought, “No way. I never noticed that and she’s all moley to boot: this is probably folklore based on a regular beauty mark.”

But then …


Click to enlarge it … it’s clearly nipplish and not a mole. I was surprised.

Lo and behold and hell and goddamn — seems she does, indeed, have a supernumerary nipple.

All right, all right — I’ll king you. Sheesh.

No idea where that shot came from, Ms. Arnold was a very successful and busy men’s magazine model in her lovely heyday. I just wanted another splash of color … and to make the tacky “king me” joke.

What is she going to do when big hats go out?

I stole that joke from Gypsy. My funny is just not operating at full capacity today. (Hangs head, Charlie Brown music.)

I guess the theme of the photograph is that, like, men are toys to her? Is that the idea? Or is she a big, scary giant about to eat them?? I could go either way. Giant’s more exciting but I’m pretty sure the former is more accurate.

By the way, that’s called vore porn. Jonohs linked me to some a while back. Ridiculous. Normally I am the last one to judge a kink for obvious reasons, but when I saw CG animation of giant women totally eating dudes, I said, “No. Ridiculous. You are being ridiculous.”

I say again: if you get off on fantasies of enormous women crushing you and grinding your bones between their gigantic teeth and then digesting you slowly in their acidy stomachs, you are ridiculous.

I’m sorry, but I needed you to know how I feel. And please don’t link to vore in the comments. I won’t go. I neither wear clown shoes nor dwell in Florida. Keep that nasty shit in your favorites folder.

As her career progressed, Ms. Arnold starred in a string of cheesey B-movie popcorn flicks. This is my favorite poster.


via.

“Don’t get frank with me, young lady.” So much sassy molassy! I hate it when young people are frank! … I just think frank was a bit of a mild word to use on a poster with so many exclamation points.

Questions for discussion:

  • Do supernumerary nipples have sensation? Please get back to me quickly.
  • Is vore porn ridiculous? Be specific.
  • If you had a girl gang, what would you call it?